I'll admit, I was one of the many swept up in the original Paranormal Activity social media frenzy back in 2009. From The Blair Witch Project to Cloverfield, this hesitant horror film fan has always appreciated the clever narratological approaches taken by the so-called "found footage" genre. After seeing the sequel last year, I once again stepped up to the plate to defend the franchise and the increasingly exploited plot conventions that had permeated the grander horror classification in the interim. Success breeds imitation, and what Paranormal Activity 2 did well, it did better than its copycats.
Which brings us to this year's iteration, which despite generally favorable reviews is drawing comparisons to the Saw franchise in film and (among the geeky) the Call of Duty franchise for simply putting a new coat of paint on that same old Buick we've taken around the block a few times. This is a fair criticism-much of what happens in the third film of the incredibly successful franchise we've seen before. This demon, we learn, hasn't really invented any new tricks.
Directors Henry Joost and Ariel Schulman of Catfish fame seem loath to mess with Oren Peli's polished premise in any way. Once again, we are introduced to an almost fetishistic (and, in one scene, this classification becomes more literal than families attending the film may appreciate-but then again, if you're making a family trip to the cineplex to see Paranormal Activity 3, you probably have a few skeletons in the closet of your own) videophile male whose desire to document the strange occurrences in his home draws the ire of his live-in lover. The fresh coat of paint here is a nice pastel white--we're in the year 1988, in all its lovely Magnavox glory. The couple in question is Dennis (Christopher Nicholas Smith) and Julie (Lauren Bittner), mother of the sisters who have become the central possessed entities of the series thus far.
Paranormal Activity 3 serves as a serviceable prequel. There is less exposition at the beginning and throughout the film than perhaps this generation of agitated cinema-goers will allow (this reviewer included), and the ending of the film is clearly geared toward the extenuation of the series for a fourth installment around this time in 2012 (predictions of world catastrophe notwithstanding). As we head toward this inevitably inconclusive conclusion, the filmmakers tread an already well-worn narrative path-tension builds, creepier stuff starts happening, and what started out as innocent conversations between a young girl and her imaginary friend turns horrifically violent.
Which is, of course, the most inexcusable of Paranormal Activity 3's transgressions. The series has not yet reached a point where it has become a parody of itself (though a self-referential "jump" joke from a babysitter--I know, another innocent babysitter is pulled into the fray, surprise!--comes agonizingly close to doing so), but the move is flirting with taking the satirical plunge. It may have been the noisy theater I was in for the screening, or the need for audience members to ease the tension with nervous laughter, but from my experience it seems as though audiences are becoming increasingly cognizant of this threat. There was much more laughter and restlessness during Paranormal Activity 3 than I witnessed in the other entries in the series.
The one shining addition to the series is a cinematic choice by the directors that plays off the technical limitations of the 1980s. Lacking the ability to film the entire downstairs because of the limitations of the widths of lenses, Dennis decides to mount a camera on top of an oscillating fan in the downstairs living room/kitchen area that causes the camera to move agonizingly slow from one end of the room to the other. The directors use this for three specific scares that increase in intensity, but one can't help but feel that the trick was under-utilized just a little bit. The clever tactic becomes subsumed by tricks we've already seen before-flying furniture, human beings, and unexplainable auditory cues.
This happens in the conclusion of the film as well. The final 15 minutes, which are advertised to "mess you up for life," recycle the first-person camera techniques of The Blair Witch Project and, in a much more recent example and to a greater effect, Paranormal Activity 2. Yes, some messed up stuff happens. And you probably won't want to think about it as you fall into listless sleep after watching the film (damn noisy water pipes). But to say that the film does anything extraordinary in the last 15 minutes is a misnomer at best and dubious advertising at worst.
The mark of a desperate horror franchise might be to ratchet up the intensity in succeeding installments in the last few moments to make up for the diminished quality of the film that proceeds it. In Paranormal Activity 3's sense, the opposite may be true. The family unit of Julie, Dennis and the girls may be the most believable and sympathetic of the series yet, and certainly the introduction of the imagination of children allows the film to explore some themes that were absent from the other films. But the denoument (or lack therof) in Paranormal Activity 3 left me unsatisfied...even as I was prying my fingers from those poor armrests in the cinema.
Paranormal Activity 3 does what it needs to do. It moves the series along and provides just enough fright to keep the audience's faith in the filmmakers going. The characters, while fitting into roles already established in the franchise, allow for some inspired performances from another cast of talented non-superstars. The scares, while also derivative, at times (and especially in the final few moments) break out of the expected mold and produce some organic and original horrifying moments. But one gets the feeling that the found footage genre, and the wonderful installment in this series that revitalized it two years ago, is walking a thin line of irrelevancy.
Verdict: 3/5 stars
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